Spokal lets you set up recurring social media scheduling so your social feeds are always published to.
It combines creating your Open Graph tags with creating your social media share, and can automate most or all of your social media publishing.
Please watch the video below to get started.
Enable Recurring for your customized time slots
You can enable recurring for your existing time slots (or create new ones) by following the steps below:
1. Go to Social > Schedule Settings
2. Choose a social account
3. Mark any time slots you want to use for automated shares as Recurring by clicking on the red ‘X’
4. Save the changes
These time slots will be reserved for any content that you mark as Recurring.
Once you have the Recurring time slots set, here’s how to enable Recurring for posts that you want to share automatically.
Enable Recurring for Your Blog Posts
My Blog Posts page
1. From your Dashboard, navigate to Blog > My Blog Posts page
2. Click on the red circular icon next to the title of the post you’d like to add to the Recurring queue
3. When the new window opens, click on the circular icon at the bottom to enable Recurring and save the changes.
The icon will change to blue and the post will be added to the Recurring Content page.
The Spokal Editor
You can also enable Recurring from the social modal in the editor when you’re writing a new or editing an existing post.
1. In the editor, click on the Twitter/Facebook icon at the top
2. When the social modal opens, click on grey circular icon at the bottom to enable Recurring and then click on Done and save the changes
When you save or publish the post with Recurring enabled, it will be added to your list of Recurring items.
To modify or see the list of saved Recurring posts, go to Social > Recurring Content page.
NOTE: You can also enable Recurring if you’re creating posts in WordPress by opening the social modal on the right hand side of the WordPress editor.
Enable Recurring for Curated Posts
1. Promote Feedly posts to Recurring
When in Calendar, click on the Feedly tab from the right panel and then click on the Promote icon next to the post you want to save as recurring. In the popup window, you can set your social media descriptions and disable/enable Recurring.
NOTE: The promoted post can also be found under the Social Tab in the Calendar.
2. Enable Recurring for new social shares
Click on the + tab at the top right of the Calendar and paste the link to the post you want to share. Enable Recurring by clicking on the circular icon at the bottom and Save to Social Tab.
3. Enable Recurring in Spokal browser extensions
When you’re saving posts using the Spokal extenions, click on the grey circular icon to enable Recurring and Save the post to your list of Recurring items.
Advanced Settings for Recurring Scheduling
Once you’ve created custom time slots and made them Recurring, there are a few more settings that you can change to control your automated social shares.
First, you can determine the % of content that’s your own content vs curated content. So you can make sure the majority of the content being published is yours if you want to. And you can increase/decrease that ratio anytime you want. Any content you post through Spokal, or even if you create it in the Calendar and it links back to your site will be considered your content, other items created ad-hoc or from Feedly will be considered curated.
NOTE: The advanced settings for recurring items will appear once Recurring is enabled for at least one time slot.
To change the ratio of your vs curated content:
1. Go to Social > Schedule Settings
2. Select the social account for which you’d like to change the ratio
3. Make sure you’ve enabled a time slot to Recurring
4. Click on ‘Advanced Settings‘
5. Change the ratio to what works best for you
6. Save the changes
You can also set the maximum # of times any one piece of content gets published in any 1 month period (it’s actually every 4 week/28 day period). So for FB, you might set that to 1, for Twitter you might set that to 5 or 10, totally up to you.
This setting can be changed in Advanced Settings in Social > Schedule Settings page.
Performance weighting
Once you’ve set up recurring scheduling, we publish the recurring items somewhat randomly, but based on a weight calculation that is based on both their performance (basically # of times they’ve been clicked/number of times they’ve been shared) and how old they are.
Posts that are more recent get weighted higher, posts with more clicks get rated higher. So older posts will automatically start getting published less anyways, and they’ll drop off even faster if no one’s clicking on it.
You can see the performance weight for each of your Recurring posts if you go to Social > Recurring Content.
